Fabrics, hand-stitchings, trimmings: nothing is left to chance.


Traditional craftsmanship and obsessive attention to details.
Fabrics, hand-stitchings, trimmings: nothing is left to chance.


We decided to create a revolutionary shirt:

After months of research, we have improved the jersey fabric, usually used for polo shirts.
Soft and stretchy for a comfortable feeling, while maintaining an elegant look.

Our suppliers, of the best existing fabrics


Not only Friday polo
Discover now our new MTO service

Order your own unique Overshirt.
You choose the fabrics and the details, we make it for you!

Book your appointment for the first 2022 London TrunkShow

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The Shirt of the Month

This cotton fabric is made in Italy by Sic tess.
It’s also known as Air-tex or Cellulare.
Breathable but structured at the same time to be worn in the mid seasons.
Unique because of his structure is a sterling piece in the wardrobe.
For the making We recommend narrow collar, front placket, white mop buttons.
Contact us if you want to order using your personal pattern or to arrange a video call. 

Discover our Friday Polo MTO service

Bespoke shirtmaking

“Each shirt I cut is unique because it is inextricably linked to the personality and taste of the customer. I take great pride in my shirts’ perfect fit, which is achieved through a careful selection of the most suitable fabrics and attention to every single stitch. Experience, passion and research – this to me is the essence of bespoke shirtmaking.”Luca Avitabile

To better serve our existing and new clients we offer video chat
appointments to discuss with Luca new orders.

Request an appointment:

Unique creations

Historically Naples was a crossroad of Mediterranean cultures and one of the most sophisticated European capital: craftsmanship was of the utmost importance and Neapolitan tailors were recognized as among the best in the world. These traditions live on today and in my workshop things are made with just the same pride and expertise.

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Shirt of The Month

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