Fabrics, hand-stitchings, trimmings: nothing is left to chance.


Traditional craftsmanship and obsessive attention to details.
Fabrics, hand-stitchings, trimmings: nothing is left to chance.


This washed oxford 100% cotton shirt is ispired by the U.S. Preppy style mixed with Neapolitan relaxed elegance.

The Shirt of the Month

Camargue is a refined linen-cotton fabric that combines the best characteristics of these two natural fibers: fresh and light, pleasant to wear and soft, Camargue is perfect for the summer season.
Contact us if you want to order using your personal pattern or to arrange a video call.ย 

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Limitless - Lightweight wool

The Limitless shirt consists mainly of finest, lightweight Merino wool. This exclusive fine spun Merino wool is obtained from
free-living Australian and New Zealand sheep. The Merino fibre has, quite naturally, unique properties..

Unique creations

Historically Naples was a crossroad of Mediterranean cultures and one of the most sophisticated European capital: craftsmanship was of the utmost importance and Neapolitan tailors were recognized as among the best in the world. These traditions live on today and in my workshop things are made with just the same pride and expertise.

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Bespoke shirtmaking

“Each shirt I cut is unique because it is inextricably linked to the personality and taste of the customer. I take great pride in my shirtsโ€™ perfect fit, which is achieved through a careful selection of the most suitable fabrics and attention to every single stitch. Experience, passion and research โ€“ย this to me is the essence of bespoke shirtmaking.”Luca Avitabile

To better serve our existing and new clients we offer video chat
appointments to discuss with Luca new orders.

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Shirt of The Month

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